Recruiting with College Board Search

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The identification and recruitment of students through College Board Search is a critical way that institutions use data from our assessments. The redesign of the SAT and PSAT/NMSQT — and the introduction of PSAT 10 — will have implications for enrollment professionals.

College Board staff are preparing training opportunities and resources that will make it easier to use this data when identifying prospects and conducting research with Student Search Service®, Enrollment Planning Service, and Segment Analysis Service.

Important:

Student Search Service Enhancements

New features help you expand recruitment efforts, increasing access for all students. Learn more in the College Board Guide to Implementing the Redesigned SAT: Installment 4 (.pdf/3.78MB)

Quick Facts

The changes to College Board tests that most affect College Board Search users include:

The Redesigned PSAT/NMSQT

When building PSAT/NMSQT orders in the past, many institutions applied various rules of thumb to get a sense of the way PSAT/NMSQT scores correspond to SAT scores. This is no longer necessary.

Because the redesigned PSAT/NMSQT and redesigned SAT test the same skills and knowledge, they share a score scale. Section scores on the PSAT/NMSQT range from 160 to 760 while section scores on the SAT range from 200 to 800.

Introducing the PSAT 10

High schools now have the option of giving 10th-graders the new PSAT 10 in the spring instead of the PSAT/NMSQT in the fall. The PSAT 10 is the same test as the PSAT/NMSQT. PSAT 10 test-takers can opt in to Student Search Service and their data will be included on College Board Search.

New Data and Data Layout Effective September 2015

New Student Search Service data make it easier for your college to reach out to underrepresented students. Students will be able to self-identify as more than one race/ethnicity, and you can search on:

Learn more in Student Search Service and the Redesigned Assessments (.pdf/1.03MB).

To help you expand outreach and recruiting efforts, increasing access for all students, the fourth installment of the College Board Guide to Implementing the Redesigned SAT focuses on Student Search Service enhancements and outlines steps for preparing for redesigned PSAT/NMSQT orders. Download Installment 4: Guide to Student Search Service Enhancements (.pdf/3.78MB).

The data layout is reformatted for the 2015-16 school year. With this change, the output file is more in line with SAT electronic score reports and programs like the National Center for Education Statistics (NCES). View the Data Layout for Student Search Service (.pdf/67.98KB) for details.